For a moment. Indoctrinate yourself into the FOOTBALL world. TOUGH competition, constant ego checks, an environment that requires you to either be "ALL THE WAY IN, OR ALL THE WAY OUT." Having the opportunity to be a part of that atmosphere for a variety of programs. There are two phrases that have universal usage.
PHRASE #1
"Hit the showers"
PHRASE #2
"Keep the quarterbacks, CLEAN!!"
If you physiologically merge, the intent of those two phrases. What product do you think will be a necessity as it pertains to not only football teams, but ALL sports teams? Hit the ...........SHOWERS, Keep the quarterback.........CLEAN.
SOAP!!!
..........(ADVERTISEMENT)
..........(ADVERTISEMENT)
..........(ADVERTISEMENT)
Now, Dove and other soap brands have the opportunity to put their products on a TRY-OUT......... TRY-OUTS.......In which can be viewed (and responded to) by ALL ATHLETES.........gym44
......The WORD......DOVE!....does not even get verbally mentioned....the whole commercial was about the journey of one of the greatest players to play the game.....REMEMBER.....Every Sports journey starts with a...........TRY-OUT.
.....Competition....
.......What use to be Just "Irish Spring"......... IS NOW............."Irish Spring"........."SPORT"
......WHO IS NEXT???
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