The two years in which I was a member of the Stony Brook Football Team, I had the opportunity to wear two different brands of cleats. My first Year we were sponsored by New Balance, we went 6-5 and were co-champions of the Big South Conference. Then during spring ball, coach announced that we made the switch to NIKE. Waves of excitement could be felt amongst the team. That year, we went 6-5 and were the co-champions of the Big South Conference. So, what is about Nike that gets athletes so excited?
Principles, and a rear opportunity to SHOW how much they care. In 1985, Michael Jordan was banned from wearing Air Jordans by the NBA because it did not match the Chicago Bulls uniform. Jordan was fined $5,000 every time he wore his shoes during a game. Therefore, Nike (without hesitation) paid the $5,000 that the NBA fined Jordan. In turn, Nike's sales go through the roof. Therefore, if you have a shoe company or clothing line, it seems to me that if you can find a way to get athletes to vouch for you, it can potentially produce some off the chart numbers for you. Just think what the next MJ can do for your company.........Gym44
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.....No Words needed.... JUST WATCH!! |
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